Friday, March 5, 2010
Post 4: Brett Favre Hyundai Commercial
Brett Favre is one of the most popular and well-known names in football today. In this Hyundai commercial, they make a joke of Brett's inability to retire from football and have him winning the MVP of 2020. It goes on to say that the next ten years could be unpredictable, but that your Hyundai will be covered. I believe that they do an excellent job using Brett Favre's retirement limbo and associating it with unpredictability. Then, they nicely assure you that they're product will be durable and make it ten years without problems. Brett Favre doesn't directly endorse the product, but since he's in the commercial, he's endorsing it regardless. I doubt Brett has a Hyundai, but that's a guess. The campaign could be successful, because people know Brett Favre and that makes the probability of it succeeding quite a bit better. I had a hard time finding people who wrote a lot about this. They either said they loved it or hated it. Here is one blogger that liked like me. She just says she loved it and had the outtakes with the original video.